So you’ve got a product or service that’s a game-changer, a real investment, something people don’t buy every day. But when you reveal the price, you don’t want them to faint.
Let’s face it, dropping a high number on someone who isn’t prepared for it can be a total buzzkill. It’s like showing up to a fancy dinner in your pyjamas: not a good look.
So, how do you talk about cost without scaring potential customers away? Here are some tips to help you introduce the price tag in a way that makes it sound like a bargain, not a burden:
- The Statistics Game
“Hey, you know what? Nationwide, these things usually run from $1500 to $2500. We’re above the average, at $2100, because we’re in a high cost-of-living area. But hey, you’re getting top-notch quality here!”
By referencing industry averages, you immediately put your price in context. It’s not just a random number, it’s a reflection of the market value. - The Breakdown Blueprint
“Okay, let’s break this down. The basic system is $59 a month. The licensing fee is $29 a month. The customization so it works for your company is $749 for the first year, $149 a year afterwards.”
This strategy is all about transparency. By breaking down the cost into smaller, more manageable pieces, you make it seem less daunting. Plus, it strongly suggests that you’re confident in your product and its value. - The Long-Term Value Play
“This is going to enable you to choose a career where you’ll be a brilliant success. You will love going to work every day. It’s a smart investment at $1800.”
Focus on the benefits and the long-term return on investment. Instead of just stating the price, you’re framing it as an opportunity for growth and happiness. - The Exclusivity Factor
“Remember, we don’t accept every applicant. We limit the course, so only eight writers can attend. You receive feedback from editors, who in the main don’t work with unpublished authors. They focus only on best-selling ones.”
Highlight the scarcity and exclusivity of your offering. This creates a sense of prestige and value. By saying, “We’re selective,” you’re subtly implying that your product is worth the premium price.
Remember, price is just a number. It’s how you present it that matters. By using these strategies, you can turn a potential price tag into a compelling investment opportunity.
Now go out there and sell those big-ticket items like a pro!
Don't worry if Plan A doesn't work out. There are twenty-five more letters in the alphabet.