Everyone loves a good story. And when it comes to getting people on board with your idea, there’s a super simple formula that can work wonders. It’s all about tapping into what people want, highlighting the obstacles they face, and then showing them how your product or service is the key to overcoming those hurdles.
Step 1: “I Want It!”
The first step is to start by painting a picture of what your audience desires. Think about their dreams, their aspirations, and what they truly want to achieve. Make them feel like you understand their deepest needs and desires. This is where you build rapport and create a connection.
For example, imagine you’re selling a new type of workout program. You might start by saying something like, “You want to feel strong, confident, and energized, right? You want to look and feel your best, but you’re tired of the same boring old routines.” This resonates with people because it acknowledges their goals and makes them feel understood.
Step 2: “But…”
Now, it’s time to introduce the “but.” This is where you acknowledge the obstacle that’s standing in the way of their desires. This is a crucial step because it creates a sense of urgency and makes your solution seem even more valuable.
Sticking with our workout program example, you might say, “But you’re busy, you’re stressed, and you just don’t have the time or energy to dedicate to a complicated workout plan.” This acknowledges the challenges your audience faces and creates a sense of empathy.
Step 3: “Therefore…”
Finally, you bring in your product or service as the solution. This is where you present your offering as the answer to their problem, the key to unlocking their desires.
In our workout example, you might say, “Therefore, we’ve created a workout program that’s quick, effective, and designed to fit into your busy lifestyle.” This clearly connects your product to the issue you’ve identified and highlights its benefits.
It’s All About Connection
This formula is powerful because it’s about building a connection with your audience. It’s not about fearmongering or creating a sense of panic. Furthermore, it’s about understanding what people want, acknowledging the challenges they face, and then offering a solution that helps them achieve their goals.
By following this simple formula, you can craft compelling messages that resonate with your audience and make them say, “Yes, I want that!”
Someone with nothing to say, writing for someone with nothing to do.