In the ever-evolving landscape of job recruitment, clarity in communication is paramount. A recent survey conducted by the London recruitment firm Milkround revealed a significant disconnect between jobseekers and the language used in job advertisements. The survey, which encompassed 2000 job hunters, found that 50% of respondents had refrained from applying for certain positions due to a lack of understanding of the job ad’s content. This finding underscores the importance of clear and accessible job descriptions in attracting potential candidates.
The Problem with Buzzwords
The survey highlighted that the job ads in question were not written in obscure languages such as Ukrainian or Greek. Instead, they were laden with industry-specific jargon and buzzwords like:
- Blue-sky thinking: Referring to open-mindedness and the ability to think creatively without constraints.
- Growth hacking: A term used to describe strategies aimed at rapidly increasing a company’s customer base.
- Thought shower: A euphemism for brainstorming sessions, which may confuse those unfamiliar with corporate vernacular.
These expressions serve to create a barrier for jobseekers, making it difficult for them to grasp the true nature of the roles being advertised.
Misconceptions about Jargon
The prevalence of jargon is not limited to job descriptions; it is also frequently encountered in marketing copy. Professionals in various fields often assume that their audience is familiar with the specialized language used within their industry. However, studies like Milkround’s challenge this assumption by demonstrating that many potential candidates feel alienated by such terminology.
Two common objections arise when discussing the use of jargon:
“Readers understand the lingo.” This belief can lead to a false sense of security about the effectiveness of communication.
“Our target customers are familiar with our wording.” This assumption may overlook the diverse backgrounds and experiences of potential applicants or customers.
The Importance of Clear Communication
To address the communication gap, it is advisable for organizations to conduct informal surveys to gauge the effectiveness of their language. Anonymity in such questionnaires can encourage honest feedback, allowing companies to identify which phrases may hinder understanding. While certain buzzwords may seem essential to conveying a sense of modernity and relevance, it is crucial to recognize that they can also alienate individuals who are not well-versed in industry jargon.
By prioritizing clarity, businesses can ensure that they do not inadvertently discourage qualified candidates from applying for positions. It is essential to remember that those who do not require or desire a specific product or service will move on. Therefore, it is equally important to avoid alienating those who genuinely need or want what is being offered.
The findings from Milkround’s survey serve as a reminder of the significance of clear and concise communication in both job advertisements and marketing materials. As the job market continues to evolve, organizations must strive to eliminate jargon that creates barriers for potential applicants. By doing so, they can foster a more inclusive environment that encourages a diverse range of candidates to engage with their opportunities. Ultimately, clarity in communication is not just a best practice; it is a critical component of successful recruitment and marketing strategies.
A graduate of the University of Waterloo, I have been a member of the Professional Engineers of Ontario since 1982 (Now designated Retired). A member of The Association of Ontario Locksmiths, I have been active in the Locksmith trade since 1985