Black Friday, the day following Thanksgiving in the United States, has evolved into a significant cultural and economic event, marking the unofficial start of the holiday shopping season. This phenomenon is characterized by a surge in consumer spending, driven by various factors that intertwine cultural, psychological, and economic elements. UnderstandingContinue Reading
My attitude toward language tends to set me up for disappointment. I take people — marketers included — at their word. Recently, an email hit my inbox headed “New Kobo releases, just for you.” Inside it said, “Picked just for you. We think you’ll love these reads.” As I lookedContinue Reading
We’ve all been there, haven’t we? Scrolling through endless social media feeds, bombarded with ads and promotions, each one louder than the last. It’s enough to make anyone want to throw their phone across the room. But what if there was a different way? A way to connect with customersContinue Reading
Digital life is filled with tempting offers: “Try it for free!” “Download now and experience the magic!” But beneath the alluring promises, a common marketing strategy lurks: the free trial. While seemingly harmless, this approach can backfire, especially for businesses aiming to build a loyal customer base. The allure ofContinue Reading
An ‘About Us’ page is more than just a corporate biography; it’s the narrative that can forge a connection with your potential clients. It’s where passion meets proof, where storytelling intertwines with statistics. It’s the heart of your website, beating with the lifeblood of your mission, yet it’s also theContinue Reading
In the competitive landscape of today’s market, every company strives to stand out and achieve remarkable success. A crucial element in this pursuit is understanding and defining your ideal customer. This isn’t simply about identifying a target audience; it’s about tapping deeper into their beliefs, goals, habits, and preferences, craftingContinue Reading
We all want to make a splash, right? But how do you break through the noise and grab attention in a world saturated with content? The answer lies in the art of the publicity hook. Think about it: a local library eliminating late fines? Not exactly earth-shattering news, but itContinue Reading
