So you’ve got a product or service that’s a game-changer, a real investment, something people don’t buy every day. But when you reveal the price, you don’t want them to faint. Let’s face it, dropping a high number on someone who isn’t prepared for it can be a total buzzkill.Continue Reading
It’s a common misconception that price is the sole driver of purchasing decisions. While cost certainly plays a role, a more in-depth understanding of consumer psychology reveals a more nuanced reality. Google’s Head of Research, Justin De Graaf, sheds light on this complexity by identifying six distinct attitudes that onlineContinue Reading
Today, I want to dive into a topic that’s crucial for anyone looking to boost their sales and grow their business. You might want to grab a coffee, sit back, and let’s chat about why selling to your existing customers is twenty times easier than trying to reel in newContinue Reading
There are certain vital factors to include when you’re writing a lengthy sales pitch. This applies to both email or online postings. They are easy to overlook, but a potential buyer needs to know them. Items I often see omitted include:Continue Reading
We are all engaged in selling—whether it’s a product, an idea, a service, or even a vision. The key to success lies in our ability to influence, persuade, and ultimately “close the sale.” And the most potent tool in this endeavour is storytelling. Stories have an unparalleled ability to captivateContinue Reading
Order takers, salespeople, and subject-matter experts are the three main categories for earning money. Each category plays a distinct role in the customer journey, and understanding their differences is crucial for success in today’s competitive market. Order Takers: These professionals primarily focus on processing orders that come in without activelyContinue Reading
In the midst of economic challenges, it is reassuring to recognize that not all clients are negatively impacted by a recession. There are businesses that continue to thrive financially, presenting opportunities for big ticket sales offers. This is an important consideration for companies seeking to weather the storm and evenContinue Reading
