Have you ever paid for an event, only to find yourself being pitched for something even more expensive at the end? That’s exactly what happened to me at a conference on women and money. The last 20 minutes of the event were dedicated to pitching a coaching program, but theContinue Reading
When it comes to online shopping, there are a few things that can really put a damper on converting visitors into loyal customers. Three of the biggest culprits are mandatory sign-ups, too many upsells, and not being mobile-friendly. Let’s explore each of these conversion killers and learn why they canContinue Reading
So, you’ve got a great product, you’re ready to launch, and you’re excited to start making sales. But hold on! There are a few common mistakes that can seriously hurt your conversion rates. Let’s explore three strategic conversion killers you need to avoid. The “What’s This?” Killer: Not Being ClearImagineContinue Reading
Black Friday, the day following Thanksgiving in the United States, has evolved into a significant cultural and economic event, marking the unofficial start of the holiday shopping season. This phenomenon is characterized by a surge in consumer spending, driven by various factors that intertwine cultural, psychological, and economic elements. UnderstandingContinue Reading
So you’ve got a product or service that’s a game-changer, a real investment, something people don’t buy every day. But when you reveal the price, you don’t want them to faint. Let’s face it, dropping a high number on someone who isn’t prepared for it can be a total buzzkill.Continue Reading
It’s a common misconception that price is the sole driver of purchasing decisions. While cost certainly plays a role, a more in-depth understanding of consumer psychology reveals a more nuanced reality. Google’s Head of Research, Justin De Graaf, sheds light on this complexity by identifying six distinct attitudes that onlineContinue Reading
Today, I want to dive into a topic that’s crucial for anyone looking to boost their sales and grow their business. You might want to grab a coffee, sit back, and let’s chat about why selling to your existing customers is twenty times easier than trying to reel in newContinue Reading
