You know what customer service is, right? It’s that team that helps you when you have a problem with a product or service. But what about Customer Environment? It’s a different ball game. Customer Environment is a way of thinking about your customers that goes beyond just helping them whenContinue Reading
We’ve all been there, haven’t we? Scrolling through endless social media feeds, bombarded with ads and promotions, each one louder than the last. It’s enough to make anyone want to throw their phone across the room. But what if there was a different way? A way to connect with customersContinue Reading
For years, businesses have been told to avoid negative reviews at all costs. The common wisdom was that one negative review could undo the positive impact of dozens of glowing testimonials. However, recent research suggests that this might not be entirely true. In fact, a few negative reviews can actuallyContinue Reading
Let’s talk about something that’s been changing the game for a while now: impartial content. Think about it. When you’re about to make a big purchase, do you rely solely on what the salesperson tells you? Or do you do your own research? We’re all pretty savvy these days, andContinue Reading
Order takers, salespeople, and subject-matter experts are the three main categories for earning money. Each category plays a distinct role in the customer journey, and understanding their differences is crucial for success in today’s competitive market. Order Takers: These professionals primarily focus on processing orders that come in without activelyContinue Reading
The landscape of business and entrepreneurship is constantly evolving. As discussions with industry luminaries like Seth Godin and Clay Hebert have revealed, we find ourselves firmly planted in what is now termed the Connection Economy. This new paradigm emphasizes the importance of fostering relationships and forging connections over traditional asset-buildingContinue Reading
There is a simple yet powerful tip that applies to every market, regardless of the product or service being offered. This tip has proven to be a great motivator for businesses to try something new and has the potential to significantly boost customer acquisition and retention. Successful marketers understand theContinue Reading
