Personalization is often associated with the simple act of putting a customer’s name into the subject line when it comes to email marketing. However, recent research indicates that the true potential of personalization goes far beyond this basic approach. A research report from Yes Lifecycle Marketing sheds light on howContinue Reading
Have you ever considered why SPAM has caused such a public backlash compared to the deafening silence from its unsolicited paper cousins of direct and junk mail? People appear to care a lot more about what enters their Inbox than their letterbox. And for the word “care” think about logicalContinue Reading
Effective communication is essential for success. Whether it’s reaching out to potential clients, networking with industry peers, or simply staying in touch with existing contacts, sending an email that resonates with the recipient is crucial. A recent experience with an unexpected email has prompted a closer look at the keyContinue Reading
