Imagine you’re building a house. You wouldn’t just start hammering away without a blueprint, right? The same goes for building your website. You need to know who you’re building it for. That’s where buyer personas come in. Who is Your Ideal Customer?A buyer persona is like a fictional profile ofContinue Reading
When it comes to online shopping, there are a few things that can really put a damper on converting visitors into loyal customers. Three of the biggest culprits are mandatory sign-ups, too many upsells, and not being mobile-friendly. Let’s explore each of these conversion killers and learn why they canContinue Reading
Orangeville, ON (Orangeville and Area SBEC) Learn how to launch and maintain a WordPress website at our workshop with Mitchell Coburn of Loftboy Creative. In this session, we’ll discuss the basics of domain names and website setup while learning how to customize your site with plugins and content. Receive tipsContinue Reading
Let’s face it, the world can feel pretty overwhelming these days. We’re bombarded with bad news, and it’s easy to get caught up in the negativity. But there’s a tremendous lot of good events happening out there too! And sharing those positive stories is more important than ever. Why PositiveContinue Reading
Let’s face it, we all want to be known for our bold, original ideas. Whether you’re writing a blog post, recording a podcast, or crafting a book, you want your voice to stand out. But how do you do that without sounding like you’re just trying to be edgy? TheContinue Reading
An ‘About Us’ page is more than just a corporate biography; it’s the narrative that can forge a connection with your potential clients. It’s where passion meets proof, where storytelling intertwines with statistics. It’s the heart of your website, beating with the lifeblood of your mission, yet it’s also theContinue Reading
Whether it be an email subject line or a blog or social media headline, or a headline for a letter or a postcard, laying the foundation for a strong headline is crucial. It’s not unusual for a seasoned copywriter to spend 30-50% of their writing time on the headline alone…andContinue Reading
