Let’s face it, the world can feel pretty overwhelming these days. We’re bombarded with bad news, and it’s easy to get caught up in the negativity. But there’s a tremendous lot of good events happening out there too! And sharing those positive stories is more important than ever. Why PositiveContinue Reading
Let’s face it, we all want to be known for our bold, original ideas. Whether you’re writing a blog post, recording a podcast, or crafting a book, you want your voice to stand out. But how do you do that without sounding like you’re just trying to be edgy? TheContinue Reading
To help determine a good content strategy for your blog, you need to consider three points: The content must be relevant to your audience. What do they want to learn/know? What are they searching for online? How can you help them? Each post, page, and item on your website mustContinue Reading
An ‘About Us’ page is more than just a corporate biography; it’s the narrative that can forge a connection with your potential clients. It’s where passion meets proof, where storytelling intertwines with statistics. It’s the heart of your website, beating with the lifeblood of your mission, yet it’s also theContinue Reading
Whether it be an email subject line or a blog or social media headline, or a headline for a letter or a postcard, laying the foundation for a strong headline is crucial. It’s not unusual for a seasoned copywriter to spend 30-50% of their writing time on the headline alone…andContinue Reading
Up-to-the-minute thrillers now sometimes include a scene where schemers concoct a fake company, complete with a pretty website and false backstory. Potential customers know this kind of scam is possible. That’s why you must provide as many “this is real” signals as you can to earn the confidence of skittishContinue Reading
In today’s interconnected world, the way individuals communicate their achievements, charitable acts, or moral commitments has received increasing attention. Particularly, when discussing good deeds, donations, or commendable actions, a nuanced distinction emerges between genuine sharing and what is termed virtue signalling. Virtue signalling refers to the act of expressing valuesContinue Reading
