If you are struggling to shape content for your blog, try one of these three-part formulas. I. Conversation Starter Blog – when your main purpose is interaction with your audience: Or… II. “How-to” Blog – when you’re building or reinforcing a reputation as an expert: III. Opinion/Commentary Blog – whenContinue Reading
So, you’ve got a book ready to hit the shelves, packed with wisdom and insights. But how do you get people to actually pick it up? It’s a question that plagues many authors, and it’s a question that deserves a thoughtful answer. The “Nuggets of Wisdom” Approach: A Double-Edged SwordYourContinue Reading
Let’s face it, the world can feel pretty overwhelming these days. We’re bombarded with bad news, and it’s easy to get caught up in the negativity. But there’s a tremendous lot of good events happening out there too! And sharing those positive stories is more important than ever. Why PositiveContinue Reading
Let’s face it, we all want to be known for our bold, original ideas. Whether you’re writing a blog post, recording a podcast, or crafting a book, you want your voice to stand out. But how do you do that without sounding like you’re just trying to be edgy? TheContinue Reading
To help determine a good content strategy for your blog, you need to consider three points: The content must be relevant to your audience. What do they want to learn/know? What are they searching for online? How can you help them? Each post, page, and item on your website mustContinue Reading
An ‘About Us’ page is more than just a corporate biography; it’s the narrative that can forge a connection with your potential clients. It’s where passion meets proof, where storytelling intertwines with statistics. It’s the heart of your website, beating with the lifeblood of your mission, yet it’s also theContinue Reading
Whether it be an email subject line or a blog or social media headline, or a headline for a letter or a postcard, laying the foundation for a strong headline is crucial. It’s not unusual for a seasoned copywriter to spend 30-50% of their writing time on the headline alone…andContinue Reading
