A business’s home page is often the first point of contact with potential customers. It’s where first impressions are formed and where the decision to engage further with a business is made. Unfortunately, many businesses overlook the importance of this critical touchpoint, mistakenly assuming that visitors arrive with ample timeContinue Reading

Order takers, salespeople, and subject-matter experts are the three main categories for earning money. Each category plays a distinct role in the customer journey, and understanding their differences is crucial for success in today’s competitive market. Order Takers: These professionals primarily focus on processing orders that come in without activelyContinue Reading

The landscape of business and entrepreneurship is constantly evolving. As discussions with industry luminaries like Seth Godin and Clay Hebert have revealed, we find ourselves firmly planted in what is now termed the Connection Economy. This new paradigm emphasizes the importance of fostering relationships and forging connections over traditional asset-buildingContinue Reading