In online business, the adage “If you try to target everyone as a potential customer, you will likely sell to no one” holds more truth than ever before. Today’s business environment is saturated with competition, making it essential for small businesses to find their niche and thrive within it. WhenContinue Reading
Order takers, salespeople, and subject-matter experts are the three main categories for earning money. Each category plays a distinct role in the customer journey, and understanding their differences is crucial for success in today’s competitive market. Order Takers: These professionals primarily focus on processing orders that come in without activelyContinue Reading
Many people are looking for ways to help causes that matter to them in today’s world. One impactful way to make a difference is by supporting women-owned businesses that prioritize women and the issues that affect them. By engaging with a diverse array of women entrepreneurs and making use ofContinue Reading
The landscape of business and entrepreneurship is constantly evolving. As discussions with industry luminaries like Seth Godin and Clay Hebert have revealed, we find ourselves firmly planted in what is now termed the Connection Economy. This new paradigm emphasizes the importance of fostering relationships and forging connections over traditional asset-buildingContinue Reading
For small business operations, one of the fundamental keys to success lies in the ability to identify and target a specific market segment for your products or services. The concept of target marketing emphasizes the importance of honing in on a particular group of customers who are most likely toContinue Reading
Your business customer testimonials hold immense value, as they serve as powerful endorsements of the quality and effectiveness of your product or service. However, with a little dedication and attention to detail, these testimonials can be transformed into engaging case studies that showcase real-life examples of problem-solving and customer satisfaction.Continue Reading
Newsletters (both print and digital) are one of the most important marketing tools. A company can use them to maintain contact with their prospect and clients. They are a great vehicle to build strong relationships with customers and prospects. They also help pre-sell prospects on your credibility and ability toContinue Reading
