Racial discrimination and systemic racism have been pervasive issues that continue to impact individuals and communities across the globe. These forms of discrimination are deeply rooted in historical and societal structures, and their effects can be seen in various aspects of life, including education, employment, healthcare, and the criminal justiceContinue Reading
Language holds a significant influence over the approach of professional marketers. The choice of words and metaphors used in marketing reflects a particular mindset and shapes the relationships between businesses and their customers. Some marketers adopt a confrontational approach, employing terminology typically associated with warfare. They speak of ‘attacking’ marketplacesContinue Reading
Have you ever considered why SPAM has caused such a public backlash compared to the deafening silence from its unsolicited paper cousins of direct and junk mail? People appear to care a lot more about what enters their Inbox than their letterbox. And for the word “care” think about logicalContinue Reading
There is a simple yet powerful tip that applies to every market, regardless of the product or service being offered. This tip has proven to be a great motivator for businesses to try something new and has the potential to significantly boost customer acquisition and retention. Successful marketers understand theContinue Reading
The concept of product bundling with bonuses has long been a common practice in marketing. Marketers often believe that adding a bonus to a product can increase its perceived value and appeal. However, recent psychological studies have shed light on the complexities of consumer perception when it comes to bundledContinue Reading
We all know that friendships are built on trust, support, and understanding. But have you ever thought about how asking a friend how you can help them out can actually lighten their load and strengthen your bond? Well, it’s true! By reaching out and offering a helping hand, you notContinue Reading
When was the last time you bought a car? Did you really NEED a car? I mean, REALLY need a car? Chances are the one you were driving was still running when you bought the car you have now. North Americans rarely buy because they require… they buy because theyContinue Reading
