If you’re in the business world, you know how crucial it is to keep your customers engaged and feeling valued. Almost everyone loves a little peek behind the scenes—a backstage pass if you will. It’s that insider knowledge that makes people feel special and connected. So, let’s explore how youContinue Reading
Up-to-the-minute thrillers now sometimes include a scene where schemers concoct a fake company, complete with a pretty website and false backstory. Potential customers know this kind of scam is possible. That’s why you must provide as many “this is real” signals as you can to earn the confidence of skittishContinue Reading
In today’s interconnected world, the way individuals communicate their achievements, charitable acts, or moral commitments has received increasing attention. Particularly, when discussing good deeds, donations, or commendable actions, a nuanced distinction emerges between genuine sharing and what is termed virtue signalling. Virtue signalling refers to the act of expressing valuesContinue Reading
