Paint word pictures that let the customer experience the benefits. “Wake up tomorrow, with no boss! You can spend the day with your family or on the golf course… there’s nobody to tell you what to do.”
A Multi Level Marketer may want his audience to feel the freedom of having no one to answer to if they become successful in the business. He’ll dramatize that desire, put the listener in the scene, and continue to build the image until the listener is ready to sign up and get started.
What about your sales materials? Have you taken a good look at the things you are advertising? Make sure you are focused on the benefits the consumer will experience from the purchase, and not on the features of the product or service.
Don't worry if Plan A doesn't work out. There are twenty-five more letters in the alphabet.
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