Why do You Need to be Your Customers’ Teachers?

Let’s talk about something that’s been changing the game for a while now: impartial content.

Think about it. When you’re about to make a big purchase, do you rely solely on what the salesperson tells you? Or do you do your own research? We’re all pretty savvy these days, and we want to make informed decisions. That means we’re going to be doing our own digging.

So, what does this mean for you as a business owner? It means you have a choice:

• Embrace the research and provide valuable, impartial content. This means being transparent, even if it means acknowledging where you’re not the best fit.
• Let your customers get their information from other sources. This is a risky move because you’re essentially handing over control of the narrative.

The smart move? Embrace the power of impartial content.

Marcus Sheridan, the founder of TheSalesLion.com, is a big advocate for this approach. He’s a content marketing rock star, and he’s got a ton of wisdom to share. He says, “The top companies are seen as the best teacher on the planet on what they do.”

Think about it. When you’re searching for information, who do you trust? The person who’s trying to sell you something, or the person who’s offering unbiased, helpful information?

Here’s the bottom line: By providing valuable, impartial content, you’re not just selling your product or service, you’re building trust and credibility. You’re becoming a resource that people actually want to turn to. And that’s a recipe for success in today’s digital world.