A business’s home page is often the first point of contact with potential customers. It’s where first impressions are formed and where the decision to engage further with a business is made. Unfortunately, many businesses overlook the importance of this critical touchpoint, mistakenly assuming that visitors arrive with ample timeContinue Reading
There are some differences in merchandising theory between the neighbourhood grocery store and the sporting goods store down the street. The fact remains that both are merchandised in the same way. Both use an organized and attractive layout to maximize each item’s sales potential. These merchandising principles used by majorContinue Reading
In a recent comment shared online, an individual expressed pride in their decision to stop reading business blogs that do not perfectly align with their beliefs and values. While the sentiment of seeking like-minded individuals for learning and growth is understandable, this approach may inadvertently limit one’s perspectives and hinderContinue Reading
We are all engaged in selling—whether it’s a product, an idea, a service, or even a vision. The key to success lies in our ability to influence, persuade, and ultimately “close the sale.” And the most potent tool in this endeavour is storytelling. Stories have an unparalleled ability to captivateContinue Reading
(NC) From automated equipment like a programmed irrigation system, to a weather tracking app, to an online database for suppliers or distributors, there are any number of internet-connected parts of a farm that can leave it vulnerable to cyber threats without proper precautions. Cyber disruptions such as a breach ofContinue Reading
In online business, the adage “If you try to target everyone as a potential customer, you will likely sell to no one” holds more truth than ever before. Today’s business environment is saturated with competition, making it essential for small businesses to find their niche and thrive within it. WhenContinue Reading
Capturing excitement is often viewed as a useful tool in the world of marketing and client testimonials. However, the effectiveness of this approach is frequently debated. Many believe that simply expressing excitement without providing context or information can be ineffective in convincing others to share the same enthusiasm. It isContinue Reading
